Authors: Pascoe, L., Wells, L., Esina, E., & Phung, N.

Date: October 2022

What are social norms approaches and what does the research say about how these approaches can be used to mobilize more men for violence prevention, gender equality, diversity, justice, and inclusion? This review covers the latest evidence on social norms-focused interventions and provides an overview of how social norms approaches have been used in the context of engaging men, what impact they’ve had, the strengths, gaps, and lessons learned. This is followed by a set of recommendations for using social norms approaches to engage and mobilize men in male-oriented settings to prevent violence and advance gender equality, justice, diversity, and inclusion. For more information on other approaches, review FAQs on the 9 promising approaches for practitioners engaging men in violence prevention and gender equality.